Permascand is rearranging its management structure

Technology company Permascand will introduce a new role in technology and market development, titled as “Chief Technology Officer”, to be filled by the current CEO and partner Fredrik Herlitz on June 1st. At the same time, the company’s current CFO and shareholder Peter Lundström takes over the CEO role. The purpose of the rotation is to further increase growth and strengthen the company’s international competitiveness.

Under Fredrik Herlitz’s 7,5 years Permascand has successfully completed a series of major investments and changes in order to meet the market’s increased demands for quality and specialist competences within Permascand’s business areas of Electrochemical Process Engineering and Water Treatment Systems. Fredrik Herlitz will take on the new role of CTO in the company as of the 1st June.

“We need to continue to create growth as well as develop new technologies and our customer base. There continues to be a strong need to focus on streamlining the supply chain. I have my greatest interest and my strongest skills in technology, commercialization and market development. Therefore, I have requested from the Board that I be allowed to take on a more operational and supportive role in these areas in the future, becoming the Chief Technology Officer feels stimulating”, says Fredrik Herlitz.

The new CEO is to be Peter Lundström who has been CFO at Permascand in the past year. Peter also has a long experience from international companies in the technology sector.

“We have a strong platform with competent employees and recognized technology, but need to better take advantage of our opportunities and ensure long-term competitiveness. I look forward to taking on the role of CEO and continuing the work for our long term success. Now there is a basic strategy in Permascand which means that we will fully focus on our core competence in electrochemical coatings, electrodes and cells”, says Peter Lundström.

For more information:

Fredrik Herlitz, CEO, elected CTO, Permascand AB
Mobile: 070-265 56 00. E-mail:

Peter Lundström, CFO, elected CEO, Permascand AB Mobile: 073-028 14 76. E-mail:

Permascand AB is a portfolio company within Norvestor VII L.P. which works mainly in the areas of Electrochemical Process Engineering and Water Treatment Systems. Headquarters and production are located in Ljungaverk in the Ånge municipality and today the company has about 110 employees. More than 95 percent of the products are delivered to markets outside Sweden, mainly Europe and South America.

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EuroChlor 2017 Berlin

EuroChlor Conference Berlin 16-18 may 2017

Permascand will participate on the 10 th EuroChlor Conference & Exhibition in Berlin,
16-18 may.

Come and meet us in Booth 52. See you there!

Chlorine Institute 2017

March 14-16 2017 Annual Meeting in New Orleans, US

PERMASCAND is a proud member of the Chlorine Institute and is excited to participate in: The Chlorine Institute 2017 Annual Spring Meeting, Technology Symposium & Table Top Expo in historic New Orleans, Louisiana.

March 14-16, 2017 at the downtown Sheraton New Orleans Hotel.

PERMASCAND will be a key exhibitor in the Table Top Expo so be sure to come and visit us at Table 5.



Permascand Expanding in North America

As part of our strategic international growth, Permascand AB of Sweden is very excited to announce the establishment of our Canadian subsidiary company, Permascand Canada Limited, to better serve our customers in the chloralkali, sodium chlorate, and water treatment industries in North America.

Our new Sales & Customer Support Office is located in the heart of downtown Vancouver at 1500 West Georgia Street, near the entrance to Stanley Park. Our office is staffed by Santokh Baht, Director, NA Operations and Phil Benson, Project Manager, Electrochemical Systems. Santokh has more than 25 years experience in sales, business development, project management, and support of chloralkali, sodium chlorate, chlorine dioxide, and electrochlorination plants worldwide, including design and manufacture of electrolyzers and anode coatings. Phil comes to us with over 20 years experience with chloralkali and chlorine dioxide project engineering and management including chlorate cell manufacture, supply of membrane-based sulphate removal systems, and fabrication of exotic metals.

Fredrik Herlitz, CEO Permascand AB states “North America is of strategic importance for us and we are proud to bring over 45 years of technology experience, and know-how in anode coating, cell manufacture, cell refurbishment, and fabrication of specialty titanium products to serve our valued customers with the full support of our technical specialists and world-class manufacturing facilities in Ljungaverk, Sweden.

Norvestor invests in Permascand

Oslo, 7 May 2015

Norvestor VI, L.P. (Norvestor), a fund advised by Norvestor Equity AS, has invested in Permascand AB, based in Ljungaverk, Sweden. Permascand is a leading engineering and manufacturing company across the business areas of electrochemical process technology, water treatment systems and welded equipment & components, with more than 90% of revenues from international sales.

Permascand’s business is built on 45 years’ experience within electrochemical process technology and advanced materials science, as an integral part of the Dutch multinational AkzoNobel supplying dimensionally stable anodes based on catalytic coating of titanium. Core to the recent successes and future growth strategy is the utilization of this unique combination of competencies in a range of applications across several industries.

“Following the carve-out from AkzoNobel in 2012, we have remained deeply committed to continuing serving the requirements of AkzoNobel, while at the same time improving competitiveness and gradually developing our product and service offering alongside other business partners. We remain thankful to Mittkapital and Inlandsinnovation for their professional support through an important phase for Permascand. At the same time, we are truly excited about the opportunity to partner up with Norvestor to develop the next chapter in our business history as we continue to approach new market segments and geographies.” says Fredrik Herlitz, CEO of Permascand.

“Based on 45 years’ experience within electrochemical process technologies, Permascand has been able to expand their range of products and services related to high-end process technology and materials science and metallurgy. Following recent significant investments in advanced manufacturing technologies and highly scalable processing capacity, Permascand is set to continue its growth in selected niches and geographies within a vast addressable market.” says Per-Ola Baalerud, Partner at Norvestor Equity and chairman designate in Permascand.

Following the acquisition, Norvestor will become the largest shareholder in Permascand with about 88 % of the shares, while the remaining shares will be held by Fredrik Herlitz (CEO) and Ingar Jensen (current chairman). The Company had revenues of SEK 227 million in 2014, and has 120 employees.

For further information:
Per-Ola Baalerud, Partner Norvestor Equity
Telephone: +47 916 30 007

Fredrik Herlitz, CEO Permascand
Telephone: +46 70 265 56 00

Permascand AB was established as a joint venture between AkzoNobel and Permelec de Nora in 1971 and operated as AkzoNobel’s in-house R&D centre and supplier of electrodes to their world-wide electrochemical plants as market leaders within the Chlorate industry. In the early 1990ies Permelec left the joint venture and Permascand continued as a wholly owned subsidiary of AkzoNobel until 2012. In 2012, key members of management acquired the company from AkzoNobel backed by state-owned regional investment companies Mittkapital i Jämtland och Västernorrland AB and Inlandsinnovation AB. Head office and manufacturing is situated in Ljungaverk, Ånge municipality, and the company has 120 employees. More than 90% of the products are exported outside Sweden, mainly to Europe and South America. Read more at

Norvestor Equity AS is a leading private equity company focusing on lower mid market buyouts in the Nordic region. The team has worked together since 1991 making it one of the most experienced private equity teams in Norway, having executed 55 investments and participated in 213 add-on acquisitions and divestitures. Norvestor focuses on investment opportunities in growth companies, making platform investments principally in Norway and Sweden, with potential to achieve a leading Nordic or international position either through organic growth, through acquisitions or by expanding into new countries. Funds advised by Norvestor are currently invested in the following portfolio companies; LifeEurope, Johnson Metall , Advantec, Apsis, Aptilo, Cegal Blueback, Marine Aluminium, Crayon, Sortera, ABAX, Robust, iSurvey, Future Production, Nomor, PG Group and Roadworks. Read more at


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Permascand opens a North American Sales and Customer Support office in Vancouver, Canada

Permascand AB is fully committed to serving our growing electrochemical customer base by expanding our geographic reach into the Americas and Asia. Fredrik Herlitz, Managing Director of Permascand AB is pleased to announce the opening of our new rep office located in beautiful Vancouver, Canada.

The new Vancouver rep office is served by Mr. Santokh Baht, who has recently joined Permascand AB as Business Development Consultant. Santokh has over 26 years experience in electrochemical projects worldwide including design, electrolyzers, project management, and sales/marketing. He held several positions during his 19 years with Chemetics in Vancouver and Singapore (chloralkali, sodium chlorate, and chlorine dioxide) and 2 years as Product Manager for electrochlorination at Evoqua Water Technologies in New Jersey (formerly Siemens Water Technologies). Most recently, Santokh was co-founder of a Singapore-based start-up company specializing in seawater hypochlorite units for the power and oil & gas markets in SE Asia. Santokh holds a BASc in mechanical engineering from the University of British Columbia in Vancouver and is a registered professional engineer in Canada.

Santokh is very excited to be working with our customers in not just North America but on a global scale. Please feel free to contact Santokh at Email: or cell/mobile: +1-604-649-7333.

Permascand is one of the leading producers of electrodes and electrochemical equipment serving the chlor-alkali and sodium chlorate industry. Permascand is also a supplier of advanced equipment for the Offshore/Subsea market and a system supplier for the Water Treatment market with its own product line. With its headquarter and manufacturing site in Ljungaverk, Sweden, Permascand AB employs more than 130 dedicated professionals supplying innovative, high-quality, world-class products and services for over 40 years. Permascand has also a sales office in Bergen, Norway targeting its off-shore industry.

Read the latest about Permascand!

Article in European Oil & Gas, issue 104, dated 03/01/2014

Permascand acquires water treatment technology

Engineering company Permascand acquires SaltClean’s technology for water treatment. The transaction is a strategic technology acquisition consistent with Permascand’s focus on international growth within the water treatment business segment.

The acquisition of SaltClean’s technology makes Permascand a significant system supplier within water treatment. Permascand now plans to further develop the technology and broaden the existing Scandinavian distributor network to cover more export markets where there is high demand for water treatment systems. Production and stocks will be located at Permascand in Ljungaverk, Sweden.

“I see this as a highly successful business development where we have expanded our organisation’s business operations at the same time as securing parts of SaltClean’s leading competence in this area. The acquisition means that we can now start to further develop these technologies for the marine and offshore sectors”, says Lars Nyman, Business Development Manager at Permascand AB.

The technology using electrolytic chlorination developed by SaltClean is used in municipal water treatment plants and for cleaning the water in swimming pools and water parks using an electrochemical reaction which produces hypochlorite, thus ensuring a clean, safe and easy-to-handle process.

“Strategically complementing Permascand’s portfolio with SaltClean’s technology is one of a number of efforts we are making to grow within our water treatment business area,” says Fredrik Herlitz, Managing Director of Permascand AB.

For more information:
Fredrik Herlitz, Managing Director, Permascand AB
Mobile: +46 702 65 56 00. e-mail:
Lars Nyman, Business Development Manager, Permascand AB
Mobile: +46 706 68 56 05. e-mail:


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